full transcript
From the Ted Talk by Per Espen Stoknes: How to transform apocalypse fatigue into action on global warming
Unscramble the Blue Letters
Then we can flip dsansnocie to simpler actions. This is often called nguidng. The idea is, by better choice architecture, we can make the climate-friendly bveoiahrs default and convenient. Let me illustrate this. Take food waste. Food waste at bftefus goes way down if the plate or the box size is reduced a little, because on the smaller plate it looks full but in the big box it looks half empty, so we put more in. So smaller plates make a big drcfneeife for food waste. And there are hundreds of smart nudges like this. The point is, dissonance goes down as more behaviors are nudged. Then we can flip dainel by tailoring signals that vilzuiase our progress. We can provide motivating fdcaeebk on how well we're doing with our problem-solving. Say you improved your transport footprint or cut egnrey waste in your buildings. Then one app that can share this well is called dkucy. The idea is, you log your actions there, and then you can see how well your team or company is doing, so you get real-time signals.
Open Cloze
Then we can flip __________ to simpler actions. This is often called _______. The idea is, by better choice architecture, we can make the climate-friendly _________ default and convenient. Let me illustrate this. Take food waste. Food waste at _______ goes way down if the plate or the box size is reduced a little, because on the smaller plate it looks full but in the big box it looks half empty, so we put more in. So smaller plates make a big __________ for food waste. And there are hundreds of smart nudges like this. The point is, dissonance goes down as more behaviors are nudged. Then we can flip ______ by tailoring signals that _________ our progress. We can provide motivating ________ on how well we're doing with our problem-solving. Say you improved your transport footprint or cut ______ waste in your buildings. Then one app that can share this well is called _____. The idea is, you log your actions there, and then you can see how well your team or company is doing, so you get real-time signals.
Solution
- behaviors
- dissonance
- feedback
- visualize
- buffets
- energy
- difference
- ducky
- nudging
- denial
Original Text
Then we can flip dissonance to simpler actions. This is often called nudging. The idea is, by better choice architecture, we can make the climate-friendly behaviors default and convenient. Let me illustrate this. Take food waste. Food waste at buffets goes way down if the plate or the box size is reduced a little, because on the smaller plate it looks full but in the big box it looks half empty, so we put more in. So smaller plates make a big difference for food waste. And there are hundreds of smart nudges like this. The point is, dissonance goes down as more behaviors are nudged. Then we can flip denial by tailoring signals that visualize our progress. We can provide motivating feedback on how well we're doing with our problem-solving. Say you improved your transport footprint or cut energy waste in your buildings. Then one app that can share this well is called Ducky. The idea is, you log your actions there, and then you can see how well your team or company is doing, so you get real-time signals.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
food waste |
3 |
people engaged |
2 |
solving global |
2 |
climate change |
2 |
cognitive dissonance |
2 |
climate science |
2 |
hold conservative |
2 |
reframe climate |
2 |
living air |
2 |
Important Words
- actions
- app
- architecture
- behaviors
- big
- box
- buffets
- buildings
- called
- choice
- company
- convenient
- cut
- default
- denial
- difference
- dissonance
- ducky
- empty
- energy
- feedback
- flip
- food
- footprint
- full
- hundreds
- idea
- illustrate
- improved
- log
- motivating
- nudged
- nudges
- nudging
- plate
- plates
- point
- progress
- provide
- put
- reduced
- share
- signals
- simpler
- size
- smaller
- smart
- tailoring
- team
- transport
- visualize
- waste